Lukas Melichar

Free Online Courses for Google Analytics 4

Analytics. Written in June 2023.

Google Analytics is one of the most powerful and popular tools for measuring and analyzing website traffic, user behavior, and marketing performance. It helps you understand your audience, optimize your website, and improve your online strategy.

But Google Analytics is not a static tool. It evolves and changes over time, introducing new features and capabilities that can help you get more insights from your data.

One of the most significant changes in Google Analytics history is the launch of Google Analytics 4 (GA4), the next-generation measurement solution that brings app and web analytics together.

GA4 is not just an update of the previous version, Universal Analytics (UA). It is a completely new platform that uses a different data model, interface, and reporting structure.


GA4 offers many benefits for marketers and analysts, such as:

  • A more user-centric approach that tracks users across devices and platforms
  • A more flexible and customizable event-based data collection
  • A more intelligent and automated analysis that uses machine learning and predictive modeling
  • A more integrated and seamless experience with other Google products and services

But GA4 also comes with many challenges and questions, such as:

  • How to set up and configure GA4 properly
  • How to migrate from UA to GA4 without losing data or functionality
  • How to use the new reports and analysis tools in GA4
  • How to leverage the new features and capabilities in GA4

If you want to learn how to use GA4 effectively and efficiently, you need to invest some time and effort in educating yourself about this new platform.

Fortunately, there are many free online courses that can help you master GA4 and get the most out of it.

In this article, we will review some of the best online courses for GA4 that you can take for free. These courses will cover the basics and advanced topics of GA4, as well as provide practical tips and examples for applying GA4 to your own website or app.


Here are some of the best online courses for GA4 that you can take for free:

1. Google Analytics Academy

Google Analytics Academy is the official learning platform for Google Analytics. It offers a series of free courses that cover different aspects of Google Analytics, from beginner to advanced level.

The courses are designed by Google experts and include video lessons, quizzes, practice exercises, and certificates of completion.

The courses that are relevant for GA4 are:

  • Google Analytics 4 Properties: This course introduces you to the basic concepts of GA4 properties. You’ll learn how to create a GA4 property, implement a global site tag, upgrade from UA properties, configure data streams, set up enhanced measurement, and verify your setup.
  • Google Analytics 4 Advanced: This course dives deeper into the advanced features of GA4 properties. You’ll learn how to use analysis hub, debug view, custom definitions, audiences, conversions, ecommerce reports, attribution reports, BigQuery export, and Firebase integration.
  • Google Tag Manager Fundamentals: This course teaches you how to use Google Tag Manager (GTM) to manage tags on your website or app. You’ll learn how to create a GTM account and container, add tags and triggers, test and publish your tags, use variables and data layers, and set up tag templates.

You can access these courses on Skillshop.

2. Advanced Google Analytics

Advanced Google Analytics is another course offered by Google Analytics Academy. It focuses on the advanced features of Universal Analytics (UA), but it also covers some topics that are relevant for GA4.

The course consists of four units:

  • Data Collection and Processing: This unit explains how data gets collected and processed into readable reports. You’ll learn how to use configurations like custom dimensions, custom metrics, and event tracking to collect data that’s specific to your business.
  • Setting Up Data Collection and Configuration: This unit shows you how to organize your analytics account, set up advanced filters on views, create your own custom dimensions and metrics, understand user behavior with event tracking, and use more useful configurations.
  • Advanced Analysis Tools and Techniques: This unit demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports.
  • Advanced Marketing Tools: This unit introduces you to remarketing and dynamic remarketing, which are marketing strategies that show ads to customers who have visited your website.

Update, October 2026: this course is no longer offered. Google’s current Analytics courses are on Skillshop.

3. Fundamentals of Google Analytics 4

Fundamentals of Google Analytics 4 is a free online course offered by Alison, a learning platform that provides courses and certifications in various fields.

The course aims to give you a comprehensive understanding of GA4 and the features of Google Analytics Reports. It covers the following topics:

  • Google Marketing Platform: This topic discusses the Google Marketing Platform and what services it offers to its users. It also explains the benefits of using GA4 and how it differs from UA.
  • Google Analytics 4 Properties: This topic teaches you how to create a GA4 property, implement a global site tag, upgrade from UA properties, configure data streams, set up enhanced measurement, and verify your setup.
  • Google Analytics Reports: This topic shows you how to use the different reports in GA4, such as real-time reports, life cycle reports, user reports, events reports, conversions reports, and exploration reports. It also teaches you how to create custom reports and analysis.

You can access this course on Alison.

Conclusion

Google Analytics 4 is a game-changer for web and app analytics. It offers many new features and capabilities that can help you get more insights from your data and improve your online performance.

But GA4 also requires a new way of thinking and working with analytics. You need to learn how to set up, configure, use, and analyze GA4 properties effectively and efficiently.

That’s why taking online courses for GA4 is a smart move. You can learn from the experts, practice with real examples, and get certified for your skills.

In this article, we reviewed some of the best online courses for GA4 that you can take for free. These courses will help you master GA4 and get the most out of it.

So what are you waiting for? Start learning GA4 today and take your analytics to the next level.