Health / Biotechnology
Education / Development of young people
Health / Biotechnology
Architecture / Interior Design
Online and printed newspapers
Marketing and Advertising
Draw customers attention to you at the exact moment when they are searching on Google for what you offer, or you want them to return to your website / call you back. Pay only when they click on your ad.
Google Analytics allows you not only to measure the sales, it also provides realtime information about user behavior, different access road, ways how to bring them back again and make them do what you want.
Shopping ads allow you to include an image, title, price, promotional message, a name of your store/business... without having to create a unique ad for each product you sell. It's used especially by e-commerce with a large portfolio of products and automated processes. It's a great way how to do remarketing (show products which potential customers have seen or didn't finish order process).
Ads can benefit from hundreds of millions of views on YouTube in various formats (video, image, text...), various positions as well as specific content categories (Science, Medicine, Fashion ...). It's suitable especially for brand marketing, or "awareness" for your potential clients.
Mobile devices allow you to drive downloads of your new application, increase number of calls, attract people who just go around your office, restaurants, shops...
Like with AdWords, we can use it to draw customer's attention to you in Bing and Yahoo! pages and network. It is indeed a smaller target group, which is certainly an effective complement alongside AdWords (Google).
Branding strategies (e.g., brand positioning, brand communications), customer-centric marketing strategy, and new market entry (e.g., channel strategy, marketing planning).
Facebook knows about us everything and that we can use for effective ad targeting. Based on your current customers find new potential clients which have same interests and target your ads to them. It's just great.
Lukas Melichar, Online marketing, Online marketing specialist, conversion, SEM - search engine marketing, SEO - search engine optimization, SEA - search engine advertising, SMO - social media optimization, KPI - key performance indicators, Google Ads, Adwords Ads, Facebook Ads, Etarget, Azet Ads, Sklik, Bing, Yandex, RTB - real time bidding, CPC - cost per click, CPM - cost per mile, CPV - cost per view, CPA - cost per action / acquisition, eCPA - effective cost per action, CPE - cost per engagement, PPC - pay per click, PPA - pay per action, CPI - cost per impression, true view, QOS - quality of score, CTR - click through Rate, VTR - View Through rate, lead generation, newsletter, direct mail, OR - open rate, Wordpress, Joomla, Drupal, HTML, CSS, PHP,